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Character Playbook

This innovative digital learning experience encourages students to build values and character. The graphic-novel style course empowers kids to resolve conflicts and stand up for what’s right, while live online events give them the chance to learn directly from NFL players and representatives.

Results & Impact

View Our Impact Across All Programs

  • 61

    schools
    participating since 2010

  • 10,352

    local students
    participate annually

  • 40,023

    character modules
    completed

    61

    schools
    participating since 2010

    10,352

    local students
    participate annually

    40,023

    character modules
    completed

    Character Playbook is sponsored by:

    • The National Football League •
    • United Way Worldwide •
    • Verizon
    And enjoys the support of these key partners:
    • United Way of Metropolitan Dallas •
    • United Way of Tarrant County •
    • Dallas Cowboys •
    • EverFi •
    • Arlington ISD •
    • Frisco ISD

    Invest in Lasting Change

    Together, we can improve access to education, income and health so all North Texans can thrive.

    Explore Our Other Programs

    We create, lead and invest in initiatives that improve access to education, income and health.