Character Playbook | United Way of Metropolitan Dallas


Character Playbook is an innovative digital learning experience that helps middle school students understand their own values and relationships with others. A graphic-novel style online course helps students learn to analyze influences, resolve conflicts, stand up and step in, and make decisions that build character and lead to success in life. Live online events give students the chance to interact with and gain insight from their favorite NFL players and representatives.

Results & Impact

Since 2016:


active schools in North Texas


local students participated annually


character modules completed

Character Playbook is sponsored by:
The National Football League • United Way Worldwide • Verizon

And enjoys the support of these key partners:
United Way of Metropolitan Dallas • United Way of Tarrant County • Dallas Cowboys • EverFi • Arlington ISD • Frisco ISD