Character Playbook

This innovative digital learning experience encourages students to build values and character. The graphic-novel style course empowers kids to resolve conflicts and stand up for what’s right, while live online events give them the chance to learn directly from NFL players and representatives.

Results & Impact

View Our Impact Across All Programs

61

schools

participating since 2010
10,352

local students

participate annually
40,023

character modules

completed

61

schools

participating since 2010

10,352

local students

participate annually

40,023

character modules

completed

Character Playbook is sponsored by:

The National Football League •
United Way Worldwide •
Verizon

And enjoys the support of these key partners:

United Way of Metropolitan Dallas •
United Way of Tarrant County •
Dallas Cowboys •
EverFi •
Arlington ISD •
Frisco ISD

Invest in Lasting Change

Together, we can improve access to education, income and health so all North Texans can thrive.

Explore Our Other Programs

We create, lead and invest in initiatives that improve access to education, income and health.

Women’s Workforce Initiative

Provides women with social support and training so they can secure work in high-growth industries.

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Family Connects NTX

Provides registered nurses who conduct in-home visits for families who recently welcomed a newborn or experienced a pregnancy loss.

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Healthcare Navigators

Supports North Texans who are looking for health insurance through the Marketplace, Medicaid or CHIP.

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Southern Dallas Thrives

Creates impact in Southern Dallas by providing healthy meals, quality childcare, career opportunities & resources to ensure students succeed.

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Social Innovation Accelerator

Provides entrepreneurs with resources—funding, mentorship and community connections—to accelerate the growth and stability of their ventures.

Learn More