Janelle Anderson serves as the McDermott-Templeton president and CEO of United Way of Metropolitan Dallas. Prior to joining the United Way team in 2026, Janelle was interim Chief Marketing Officer at Fossil Group.

Her previous experience includes serving as Chief Marketing Officer at American Airlines, leading global marketing, customer experience design and digital for one of North Texas’s most recognized brands. She led the premium customer experience strategy behind American’s Admirals Club and Flagship Lounges, ran the digital business behind the airline’s app and website, and built American’s first marketing mix model.

Before American, she spent 15 years at PepsiCo, rising to lead shopper marketing across PepsiCo’s five North American divisions, with a multi-brand portfolio spanning the company’s largest brands. She has since served as chief executive of two companies, including Fresh Vine Wine, which she took public, ringing the bell on the NYSE.

Janelle holds an MBA from the University of Michigan’s Ross School of Business. A former NCAA Academic All-American swimmer, she currently serves on the board of the American Red Cross of Dallas.

Susan Hoff serves as Chief Strategy & Impact Officer for United Way of Metropolitan Dallas. Before joining the United Way team in 2009, Susan was the CEO and president of ChildCareGroup and, prior to that, was the executive director of Educational First Steps.

In addition to senior leadership roles, Susan’s professional experience includes the positions of teacher, child care center director and parent educator. She is a highly sought-after trainer and public speaker, is an accomplished fund developer and has developed curricula and educational publications for children and adults. Susan is a well-known children’s advocate at the local, state and national levels. She is the co-founder, with Margery Miller, of the Great Girls Network, a platform for women from all walks of life to lift up and inspire one another. Susan serves on the boards of Early Matters Dallas, the Texas Partnership for Out of School Time (TXPOST) and the Essilor Vision Foundation – Americas. She was appointed by Mayor Mike Rawlings to the board of Workforce Solutions Dallas County in 2012, 2015 and 2018. She is also a past president of the Texas Association for the Education of Young Children and past board chair of Social Venture Partners Dallas, First3Years and the Junior League of Richardson.