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Character Playbook

This innovative digital learning experience encourages students to build values and character. The graphic-novel style course empowers kids to resolve conflicts and stand up for what’s right, while live online events give them the chance to learn directly from NFL players and representatives.

Results & Impact

View Our Impact Across All Programs

61

schools

participating since 2010

10,352

local students

participate annually

40,023

character modules

completed

61

schools

participating since 2010

10,352

local students

participate annually

40,023

character modules

completed

Character Playbook is sponsored by

The National Football League • United Way Worldwide • Verizon

And enjoys the support of these key partners

United Way of Metropolitan Dallas • United Way of Tarrant County • Dallas Cowboys • EverFi • Arlington ISD • Frisco ISD

Invest in Lasting Change

Together, we can improve access to education, income and health so all North Texans can thrive.

Explore Our Other Programs

We create, lead and invest in initiatives that improve access to education, income and health.

Dollars for College

Expands access to affordable, long-term college savings accounts for low- and moderate-income families.

Healthcare Navigators

Supports North Texans who are looking for health insurance through the Marketplace, Medicaid or CHIP.

Help Me Grow NTX

A free family support line that promotes child development by connecting North Texas families with community-based resources.

Healthy Outcomes through Prevention & Early Support (HOPES)

A parenting education program that empowers parents to create homes where children can thrive.

North Texas Healthcare Collaborative

Provides short-term financial assistance to North Texans who lost their employer-sponsored health care coverage during COVID-19.