Southern Dallas Thrives | United Way of Metropolitan Dallas

Southern Dallas Thrives Logo
Southern Dallas Thrives

Created in partnership with the PepsiCo Foundation and Frito-Lay North America, the United Way Southern Dallas Thrives initiative provides vital investment opportunities to the Southern Dallas community to create lasting change and measurable impact.

The program aims to:

  • Improve the quality of preschool education
  • Provide families with nutritious meals
  • Prepare high school students for college or a career
  • Provide supportive services and workforce development training in high growth industries to women .


Southern Dallas Thrives is committed to creating and providing opportunities to drive lasting change and measurable impact. Together with our corporate and community partners, in 2020 we:

COVID-19 6,000

Served more than 6,000 neighbors spanning more than 5 need areas through collaborative COVID-19 relief efforts.

Education Resources 700

Provided 700 families with early childhood needs and educational resources.

COVID-19 Relief $308,000

Provided $308,000 in COVID-19 relief and recovery resources to eleven organizations for direct impact towards Southern Dallas residents.

Food Resources 60,000

Served over 60,000 meals in collaboration with Food for Good and provided food resources to more than 2,500 Southern Dallas neighbors.

Steven Williams headshot

Steven Williams headshot

We are moved every day to give back to the more than 200 communities in which we live and work – including Frito-Lay’s home in the Dallas-area. Through the Southern Dallas Thrives initiative, we are working to strengthen all of DFW by helping our Southern Dallas neighbors thrive. We hope that we can be the catalyst for other companies in Dallas to join us to create a lasting impact.

Steven Williams, CEO, PepsiCo Foods North America

Success Stories

In the News

Q+A: PepsiCo

PepsiCo Food North America’s Joan Cetera on Frito-Lay’s Local Community Efforts

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Summer Community Initiative

Southern Dallas students find inspiration from Frito-Lay executives and internships during Summer Community Initiative.

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Childcare Group Partnership

The partnership between ChildCareGroup and Frito-Lay is empowering southern Dallas families through early education.

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Curt Morgan headshot

Curt Morgan headshot

It makes so much sense to help a community. How can a company prosper in a community if the community doesn’t prosper? It doesn’t work. If you want to be a sustainable company in this day and age, you’ve got to broaden your stakeholders.

Curt Morgan, President and CEO, Vistra Corp.

Invest in Lasting Change

Interested in partnering with United Way to drive lasting, measurable, impact in Southern Dallas?

Get in Touch

Southern Dallas Thrives Corporate Partners