1,000 Volunteers Spark Reading Magic During Our Centennial Reading Day
One of our big dreams for Big D is for tens of thousands of North Texas children to discover the magic of reading in a single day. On Friday, March 7, that dream became reality, as volunteers from across North Texas gathered for United Way Reading Day presented by Atmos Energy, one of our most beloved and impactful annual traditions.
As a key part of our Aspire United Volunteer Series presented by Texas Instruments, Reading Day is a unique opportunity for community volunteers to spark a love of reading in young students across North Texas.
The event directly supports our Aspire United 2030 goal to increase by 50% the number of North Texas students reading on grade level by third grade. Research shows that after third grade, most learning is done by reading, which is why early literacy is foundational to our three focus areas—education, income and health.
Let’s take a look back at the success of Reading Day 2025, as well as the importance of reading proficiency and how you can support early literacy all year long.
Reading Day in Photos
View our full Reading Day album
More than 15,000 students impacted
Befitting of our year-long Centennial anniversary celebration, United Way Reading Day presented by Atmos Energy had an outsized impact:
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15,000
scholars
discovered beloved children’s books from the last 100 years
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1,000
volunteers
read to local students
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1,000+
classrooms
participated
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47
elementary campuses
celebrated across 12 school districts
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2,900
literacy kits
prepared by our corporate partners -
5,000
books donated
to local schools
-
15,000
scholars
discovered beloved children’s books from the last 100 years
-
1,000
volunteers
read to local students
-
1,000+
classrooms
participated
-
47
elementary campuses
celebrated across 12 school districts
-
2,900
literacy kits
prepared by our corporate partners -
5,000
books donated
to local schools
In addition to thousands of dedicated volunteers, we were also honored to welcome this year’s honorary Reading Day chair, Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys. We appreciate Charlotte for supporting early literacy in North Texas and for helping to bring attention to this great cause.
With thousands of change-seekers signing up to read to children, donate books and prepare literacy kits, Reading Day continued the success of our Aspire United Volunteer Series presented by Texas Instruments, as part of this year’s Centennial anniversary. Now through November, we’re uniting all of Dallas to celebrate our first 100 years of impact, give back to the community and look ahead to our next century of service to North Texas.
– Dr. Harryette Ehrhardt, Reading Day volunteer
It’s fun to read to children. Young children are like sponges—they just soak up everything. You have the opportunity to actually watch children learn while you’re reading to them, which is an exciting experience.
Volunteer with Us
As we march toward our culminating Centennial celebration in the fall of 2025, our upcoming volunteer opportunities will enable change-seekers like you to network and make a direct impact here in North Texas. Activities will include everything from STEM education and career exposure to early literacy, physical and mental health, and food access. Complete our volunteer interest form to receive updates on how to get involved.
The Importance of Reading Proficiency
Our annual Reading Day celebration isn’t just about encouraging children to love reading. It also supports early literacy by showing kids that books are fun, accessible and engaging.
Early literacy is directly connected to our focus areas of education, income and health—the building blocks of opportunity. When children develop strong reading skills, they are better equipped to succeed in school, which in turn supports college and career readiness, career achievement and even overall health.
Research shows the connection between education and other key areas:
- Children who enter school ready to learn are more likely to read proficiently by third grade.
- Students who read on grade level by third grade are five times more likely to graduate ready for success in college or career.
- College graduates can earn $36,000 more a year, enabling them to save for the future.
- Financially stable adults can access quality healthcare for themselves and their families.
Research indicates that third grade is an important learning milestone for students and a time when reading proficiency is especially significant. That’s because third grade is when children shift from learning to read to reading to learn. From this point on, reading becomes foundational for all other learning, including science, math and history. In fact, an estimated 85% of all curricula is taught by reading.
“Once children develop strong literacy skills, they are ready to begin learning and succeeding in every subject,” said Abigail Sharp, vice president of early childhood initiatives at United Way of Metropolitan Dallas.
While events like Reading Day support children’s development, creativity and vocabulary, they also create a foundation for learning, which opens the door to the future, whether that takes the form of college, a career, the military or some other path. By encouraging early reading as a community, together we can advance our mission to create access and opportunity for all North Texans to thrive.
Reading Proficiency in North Texas
Recent data shows that third-grade reading proficiency has jumped more than 15% in our service area. This puts us on track to achieve our top-line Aspire United 2030 education goal, which is to increase by 50% the number of students reading on grade level by third grade.
Our community wide Aspire United 2030 goals are our set of 10-year benchmarks guiding our impact in the areas of education, income and health now through 2030. Together with our independent external evaluator, the Parkland Center for Clinical Innovation (PCCI), we closely track progress toward our Aspire United 2030 community goals.
Sharp says early literacy initiatives like those from United Way of Metropolitan Dallas and our partners are having a direct impact on overall third-grade reading proficiency in our community.
“United Way and other local community organizations recognize the importance of literacy and exposure to reading from a very early age,” she says. “Programs like United Way Reading Day and Once Upon a Month create opportunity and access where it didn’t exist before, exposing children to the joys and possibilities of books in a way that will benefit them for years to come.”
Support Early Literacy in North Texas
Research indicates that by the end of third grade, 74% of struggling readers won’t ever catch up. That’s why it’s so important for children to have literacy opportunities and exposure as early as possible.
Here are two ways you can support early literacy in right here at home:
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Give
Make a donation to support programs like Reading Day and Once Upon a Month, which delivers age-appropriate children’s books to North Texas children every month to encourage language development and spark a love of reading.
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Advocate
The Texas Legislature is currently in session, and now is the perfect time to join us in advocating for our legislative priorities, which include strengthening early literacy policies. Sign up for our Advocacy Alerts today.
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In the News
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Former First Lady Laura Bush and United Way Reading Day on the Today Show
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Laura Bush Among Those Reading to Kids for United Way Reading Day
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For Reading Day, a Lifelong North Texas Educator Returns to School Where She Began Her Career
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Former First Lady Laura Bush Read to Students at J.N. Ervin Elementary School in Dallas
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Former First Lady Laura Bush Reads to Dallas ISD Students