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Author: United Way of Metropolitan Dallas

1,000 Volunteers Spark Reading Magic During Our Centennial Reading Day


One of our big dreams for Big D is for tens of thousands of North Texas children to discover the magic of reading in a single day. On Friday, March 7, that dream became reality, as volunteers from across North Texas gathered for United Way Reading Day presented by Atmos Energy, one of our most beloved and impactful annual traditions.

As a key part of our Aspire United Volunteer Series presented by Texas Instruments, Reading Day is a unique opportunity for community volunteers to spark a love of reading in young students across North Texas.

The event directly supports our Aspire United 2030 goal to increase by 50% the number of North Texas students reading on grade level by third grade. Research shows that after third grade, most learning is done by reading, which is why early literacy is foundational to our three focus areas—education, income and health.

Let’s take a look back at the success of Reading Day 2025, as well as the importance of reading proficiency and how you can support early literacy all year long.

Reading Day in Photos

See how we celebrated United Way Reading Day across North Texas.

View our full Reading Day album

More than 15,000 students impacted

Befitting of our year-long Centennial anniversary celebration, United Way Reading Day presented by Atmos Energy had an outsized impact:

  • 15,000

    scholars

    discovered beloved children’s books from the last 100 years

  • 1,000

    volunteers

     read to local students

  • 1,000+

    classrooms

    participated

  • 47

    elementary campuses

    celebrated across 12 school districts

  • 2,900

    literacy kits

    prepared by our corporate partners
  • 5,000

    books donated

    to local schools

  • 15,000

    scholars

    discovered beloved children’s books from the last 100 years

  • 1,000

    volunteers

     read to local students

  • 1,000+

    classrooms

    participated

  • 47

    elementary campuses

    celebrated across 12 school districts

  • 2,900

    literacy kits

    prepared by our corporate partners
  • 5,000

    books donated

    to local schools

In addition to thousands of dedicated volunteers, we were also honored to welcome this year’s honorary Reading Day chair, Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys. We appreciate Charlotte for supporting early literacy in North Texas and for helping to bring attention to this great cause.

With thousands of change-seekers signing up to read to children, donate books and prepare literacy kits, Reading Day continued the success of our Aspire United Volunteer Series presented by Texas Instruments, as part of this year’s Centennial anniversary. Now through November, we’re uniting all of Dallas to celebrate our first 100 years of impact, give back to the community and look ahead to our next century of service to North Texas.

– Dr. Harryette Ehrhardt, Reading Day volunteer

It’s fun to read to children. Young children are like sponges—they just soak up everything. You have the opportunity to actually watch children learn while you’re reading to them, which is an exciting experience.

Volunteer with Us

As we march toward our culminating Centennial celebration in the fall of 2025, our upcoming volunteer opportunities will enable change-seekers like you to network and make a direct impact here in North Texas. Activities will include everything from STEM education and career exposure to early literacy, physical and mental health, and food access. Complete our volunteer interest form to receive updates on how to get involved.

The Importance of Reading Proficiency

Our annual Reading Day celebration isn’t just about encouraging children to love reading. It also supports early literacy by showing kids that books are fun, accessible and engaging.

Early literacy is directly connected to our focus areas of education, income and health—the building blocks of opportunity. When children develop strong reading skills, they are better equipped to succeed in school, which in turn supports college and career readiness, career achievement and even overall health.

Research shows the connection between education and other key areas:

  • Children who enter school ready to learn are more likely to read proficiently by third grade.
  • Students who read on grade level by third grade are five times more likely to graduate ready for success in college or career.
  • College graduates can earn $36,000 more a year, enabling them to save for the future.
  • Financially stable adults can access quality healthcare for themselves and their families.

Research indicates that third grade is an important learning milestone for students and a time when reading proficiency is especially significant. That’s because third grade is when children shift from learning to read to reading to learn. From this point on, reading becomes foundational for all other learning, including science, math and history. In fact, an estimated 85% of all curricula is taught by reading.

“Once children develop strong literacy skills, they are ready to begin learning and succeeding in every subject,” said Abigail Sharp, vice president of early childhood initiatives at United Way of Metropolitan Dallas.

While events like Reading Day support children’s development, creativity and vocabulary, they also create a foundation for learning, which opens the door to the future, whether that takes the form of college, a career, the military or some other path. By encouraging early reading as a community, together we can advance our mission to create access and opportunity for all North Texans to thrive.

Reading Proficiency in North Texas

Recent data shows that third-grade reading proficiency has jumped more than 15% in our service area. This puts us on track to achieve our top-line Aspire United 2030 education goal, which is to increase by 50% the number of students reading on grade level by third grade.

Our community wide Aspire United 2030 goals are our set of 10-year benchmarks guiding our impact in the areas of education, income and health now through 2030. Together with our independent external evaluator, the Parkland Center for Clinical Innovation (PCCI), we closely track progress toward our Aspire United 2030 community goals.

Sharp says early literacy initiatives like those from United Way of Metropolitan Dallas and our partners are having a direct impact on overall third-grade reading proficiency in our community.

“United Way and other local community organizations recognize the importance of literacy and exposure to reading from a very early age,” she says. “Programs like United Way Reading Day and Once Upon a Month create opportunity and access where it didn’t exist before, exposing children to the joys and possibilities of books in a way that will benefit them for years to come.”

Support Early Literacy in North Texas

Research indicates that by the end of third grade, 74% of struggling readers won’t ever catch up. That’s why it’s so important for children to have literacy opportunities and exposure as early as possible.

Here are two ways you can support early literacy in right here at home:

  • Give

    Make a donation to support programs like Reading Day and Once Upon a Month, which delivers age-appropriate children’s books to North Texas children every month to encourage language development and spark a love of reading.

  • Advocate

    The Texas Legislature is currently in session, and now is the perfect time to join us in advocating for our legislative priorities, which include strengthening early literacy policies. Sign up for our Advocacy Alerts today.

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In the News

  • Former First Lady Laura Bush and United Way Reading Day on the Today Show

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  • Laura Bush Among Those Reading to Kids for United Way Reading Day

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  • For Reading Day, a Lifelong North Texas Educator Returns to School Where She Began Her Career

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  • Former First Lady Laura Bush Read to Students at J.N. Ervin Elementary School in Dallas

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  • Former First Lady Laura Bush Reads to Dallas ISD Students

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Inspiring Girls to Love STEM

As the parent of immigrants, Shreya has always been grateful to her parents for giving her the opportunity to empower her future through education. Her passion for STEM (science, technology, engineering and math) led her to her current role at Texas Instruments. And since the company is one of United Way of Metropolitan Dallas’ most dedicated partners, it didn’t take long for Shreya to join her coworkers in enthusiastic support of United Way’s volunteer and fundraising efforts.

Shreya especially appreciates the opportunity to share her love of STEM with young North Texans and to encourage girls to get curious about the field. She volunteers at United Way events like STEMFest to ensure the next generation of scientists and engineers understand just how far their dreams can take them.

Our 5 Pitch Finalists Have Big Dreams for Big D—and They’re Making Them a Reality


Meet our 5 Finalists

Meet our finalists and get ready to cheer on your favorites. At the end of the night, you’ll help determine who wins prize funding by casting your vote for the Audience Choice Award!

  • Crystal Dobson

    Founder and CEO of CardiacFITT

    During Crystal’s 17-year career as a cardiac nurse, she has worked closely with countless patients with life-threatening heart disease. As the No. 1 killer of Americans, heart disease hits communities of color particularly hard. Unfortunately, many heart patients don’t get the guidance and support they need to improve their health.

    That’s why Crystal created CardiacFITT, an innovative, technology-forward healthcare management platform that promotes cardiovascular wellness, with a focus on underserved communities. Her team provides virtual and in-person fitness, nutrition, health coaching, medication management support and education services, with a goal of preventing, rather than treating, heart disease.

    The idea for the organization struck Crystal during a late-night shift in the ICU, when she was caring for a patient who was recovering from a heart attack.

    “I looked at his medical history and saw that he had the same attributes as a lot of our other patients: high blood pressure, obesity, diabetes, non-compliant on follow-ups with his doctors and inconsistent connections with community resources,” she shares. “I realized we needed to do something about this, because we were implementing care too late. We shouldn’t have to wait until someone gets to the cardiac ICU to help.”

    Now that Crystal has gone through the Social Innovation Accelerator, she looks forward to tapping into the social innovation community across North Texas.
    “I’ve learned so much about collaboration,” she says. “It transformed us from working in a silo to having a community of people to tackle the same issues of access to healthcare and inequality.”

    Learn more about CardiacFITT

  • Laura Hayes

    CEO of The Learning Bridge

    Growing up, Laura’s parents worked hard but struggled to escape poverty.

    “They weren’t able to complete their education, but they really believed it was the way up and out. And I adopted that belief myself,” she says. “I graduated very high in my class in high school, a perfect 800 on the SAT, but I was a first-generation college student. My parents didn’t know how to tell me how to do it. So I took some wrong turns. It took me longer and cost me more than it should have.”

    After college, Laura spent 35 years in education. Upon retirement, she poured her decades of experience into her next passion project, The Learning Bridge, which supports North Texans’ educational journeys through professional development and tailored training. Recently, the organization developed an educational video game called ADMITnGO.

    “I found that there was a gap for students who needed to understand how to get to college,” she explains. “We work with young people where they already are—playing video games—and we help them understand how to navigate the road to college.”

    Lauren previously went through the Social Innovation Incubator, and she saw the opportunity to fine-tune her launch of ADMITnGO by applying for the Accelerator.
    “They provided things for me that I could go back and use in my business immediately. It wasn’t just theory,” she says. “It can be very isolating and lonely to be an entrepreneur, but having gone through this program, I have all these partners and I fully intend to make use of it.”

    Learn more about The Learning Bridge

  • Jason Hernandez

    Founder and Executive Director of La Tiendita

    When Jason was growing up in McKinney, kids would gather at a rundown store to buy and sell drugs, learn how to shoot a gun and get into trouble.

    Like many of his peers, Jason started selling drugs at the age of 15 and was eventually arrested. While in prison, he set a goal for himself to create an organization that gives back to McKinney’s Latino community. In the very same building where he used to sell drugs, Jason has established a nonprofit grocery store, community resource and empowerment center that connects Latino students with internships and wrap-around services that support their success in school.

    “La Tiendita used to be a place where kids would go to get ‘internships’ on selling drugs, gang banging, how to load a gun. But within the last two years, we’ve turned it into a place of empowerment for our kids where they get internships on how to be leaders in their schools and communities,” he says. “La Tiendita is what I would’ve needed, what my brothers would’ve needed, what my friends would’ve needed.”
    After going through the Social Innovation Incubator, Jason decided to apply for the Accelerator for guidance on how to expand his business and create a model that can be replicated in other cities.

    “The Accelerator has taught me how to use my knowledge from hustling and grinding in the streets to creating a nonprofit that’s not only sustainable and impactful, but one day can be replicated by others in their communities,” he says.

    Learn more about La Tiendita

  • Saki Milton

    Founder of The GEMS Camp

    Saki was a first-generation college student from a community that lacked opportunities for young students. She developed a passion for education that led her to become a science, technology, engineering and math (STEM) education professional.

    “Through my math teaching, I started noticing that the girls started shrinking back and seeming less confident the older they got,” she explains. “I really wanted to do something about it and create positive, uplifting and safe environments for them to be exposed to rigorous content.”

    In 2010, Saki started The GEMS Camp to spark an interest in STEM in underserved and underrepresented girls, providing university sleepaway camps, after-school clubs and enrichment experiences that educate and entertain.

    “In the United States, 2 million STEM jobs go unfilled every year,” she says. “My aim is to prepare women and girls to fill those jobs. We have so much evidence that women can step into those roles and succeed. And at the micro level, we’re helping girls foster an interest that maybe they’ve been talked out of.”

    Now that Saki has gone through the Accelerator, she feels ready to scale The GEMS Camp in a way that may not have been possible before.

    “I didn’t have the talent and the expertise needed,” she says. “Now that I’ve gone through the program, I have a great scalable concept through a licensing model, where universities can host their own gyms camp using our assets, our intellectual property, our templates, our ways of working, and introduce even more girls than we could have reached on our own.”

    Learn more about The GEMS Camp

  • Van Parker

    Managing Director, North Texas, Housing Connector

    Growing up, Van had an amazing single mom who did whatever she could to ensure she and her brother had great opportunities. Unfortunately, they often experienced housing instability.

    That experience helped draw Van to her role at Housing Connector, which works to reduce criteria for housing applications, with a goal of filling vacant units and enabling more people to be approved for homes that they would otherwise be denied access to.

    “A lot of folks in our program are teachers, seniors, cashiers, and all of these folks have a job, but they still have some barrier—whether that’s a low credit score, an eviction—that’s preventing them from being approved for affordable housing,” she says. “About 85% of our clients identify as Black, indigenous or people of color. Every day I’m seeing someone that looks just like me who needs our help and I’m happy to be able to help them.”

    As she works to get Housing Connector established in North Texas, Van realized the Social Innovation Accelerator was an opportunity to become more engaged in the community and understand its unique needs. And, she attended The Pitch in 2024 and was inspired to be part of it.

    “It was so impactful for me to be in that audience and see how life-changing this event is and to be in a space where people wanted to collaborate and cheer others on,” she says. “I was really excited to just attend The Pitch, but to now be on the other side is even more amazing.”

    Learn more about Housing Connector

See Innovation in Action at The Pitch!

On April 9, these five incredible finalists will take to the stage at The Pitch, where they’ll pitch their innovative ideas to a panel of judges and a live audience.

Join us for this exhilarating, inspiring social innovation competition, where you’ll enjoy food, fun and networking with passionate change-seekers just like you, cheer on your favorite finalist, and find out which one of these entrepreneurs will walk away with hundreds of thousands of dollars in prize funding and the title Social Innovator of the Year.

Get your tickets now

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Additional News & Articles

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Sharing the Power of Education

When Salvador was a kid growing up in Juarez, Mexico, he recognized that education was his key to greater opportunity. He dedicated significant time and effort to his studies, and today he’s a systems engineer at Texas Instruments.

Salvador has become passionate about sharing the power of education with other young students—especially those from Hispanic communities across North Texas. He volunteers and donates to United Way and our community partners to ensure the next generation can also realize their dreams for the future.

Expanding Access to Health Insurance

This collaborative program provides a network of certified Healthcare Navigators for the North Texas community, delivering support for individuals and families looking to sign up for health insurance through the Marketplace, Medicaid or CHIP. Navigators work directly with clients to help them compare health plans, understand benefits and apply for subsidies to lower their monthly premiums.

Watch the video to learn more about Healthcare Navigators.

Supporting Healthy Moms and Babies

Doorways to Health is a partnership supported by Kimberly-Clark that expands access to healthcare for Black moms and their babies. Through partners like Abide Women’s Health Services and Delighted to Doula, the initiative provides culturally competent care and complementary services to patients before, during and after birth, with a goal of reducing North Texas’ high maternal mortality rate.

Watch the video to learn more about the life-saving impact of Doorways to Health.

Creating a Targeted Impact

Southern Dallas Thrives is a partnership with PepsiCo’s Frito-Lay North America and the PepsiCo Foundation that drives strategic, targeted impact to the communities of Southern Dallas. Since its inception, the initiative has impacted tens of thousands of individuals, advancing long-term, sustainable economic mobility for a growing number of Southern Dallas families.

Watch the video to learn more about the far-reaching impact of Southern Dallas Thrives.

Making College Dreams Come True

Dollars for College is a partnership with Communities Foundation of Texas that expands access to affordable, long-term college savings accounts for low- and moderate-income families. The program seeds college savings accounts and provides students with in-class financial education, helping put them on a path to college attendance and completion and improving their future career prospects.

Check out the video to learn more about Dollars for College and its growing impact.