As United Way of Metropolitan Dallas celebrates 100 years of creating opportunity across North Texas, Barbara Pierce Bush is helping to mark the moment as honorary chair of the Centennial Celebration presented by PepsiCo—bringing her lifelong passion for service and community to this historic milestone. 

A dedicated advocate for social good, Barbara’s commitment to creating meaningful impact is woven into everything she does, from her family’s legacy of leadership to her own work advancing change on a global scale. 

A Legacy of Service 

For generations, the Bush family has embodied the belief that lasting change starts with people—neighbors helping neighbors, communities coming together to care for one another. That spirit of service has long connected them to United Way’s mission. 

Through decades of support, advocacy and partnership, the Bush family has stood with United Way in improving access to education, income and health—building stronger communities right here in North Texas and across the nation. 

Barbara continues that legacy in her own way, bringing compassion, collaboration and purpose to every space she leads. 

Creating Global Impact Through the NBA 

Today, as head of social impact at the NBA, Barbara is carrying forward that same commitment to community—championing initiatives that promote health equity, civic engagement, social justice and youth empowerment. 

Her leadership reflects the same principles that have guided United Way for a century: the power of connection, the importance of opportunity and the belief that when we work together, we can change lives. 

Celebrating a Century of Community 

In a few short weeks, Barbara will join United Way of Metropolitan Dallas for our Centennial Celebration presented by PepsiCo, an event that honors 100 years of impact made possible by this community—the volunteers, donors, partners and neighbors who have helped drive progress across North Texas. 

The celebration will take place Saturday, November 15 at Fair Park, and will culminate in a once-in-a-century concert featuring global icon, Rock and Roll Hall of Fame inductee and philanthropist Janet Jackson and country superstar Blake Shelton. Guests can hear directly from Barbara during a moderated conversation with CEO Jennifer Sampson during the Taste United Food and Wine Festival powered by Vistra, a festival of North Texas chefs, curated sips and entertainment before the concert. 

It’s a night to recognize not only the past century of service but also forge forward to the next 100 years. 

Looking Forward 

As Barbara shared, “I’m so excited to celebrate 100 years of United Way’s incredible work right here in Dallas. This organization has always shown what’s possible when people come together with heart and purpose. My family has supported United Way for generations, and I’m proud to join in honoring that legacy and looking ahead to all the good still to come.” 

Her words reflect the essence of the United Way mission—bringing people together to create opportunity and strengthen the community for generations to come. 

Join the Celebration 

Be part of this historic moment and the next century of change. Click below to purchase your party pack for the United Way Centennial Celebration presented by PepsiCo today! 

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