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Impact Report

United Way of Metropolitan Dallas

Join us on March 7 for United Way Reading Day presented by Atmos Energy, a beloved annual tradition that creates unforgettable memories for students and volunteers alike!

March 7, 2025

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Reading Day presented Atmos Energy is a unique opportunity to inspire thousands of children right here in our community with a love of reading, which supports early literacy and a lifetime of success.

This year’s Reading Day will celebrate 100 Years of Reading, in recognition of United Way’s Centennial anniversary. During this exciting and impactful event, volunteers will read to thousands of elementary students across North Texas classrooms and participate in our online book drives to help build each child’s personal library.

Part of United Way’s Centennial Celebration

This year’s Reading Day is part of our Centennial Volunteer Series presented by Texas Instruments. This year-long community-wide celebration marks our first century of impact and includes exciting new opportunities to advance our Aspire United 2030 goals, which include improving early literacy.

Our Centennial Anniversary is a once-in-a-century opportunity to celebrate with the community our first century of service to North Texas—and to walk hand-in-hand with supporters like you to achieve our Aspire United 2030 community impact goals so all North Texans have opportunities to thrive

Honorary Reading Day Chair

Charlotte Jones, Chief Brand Officer and Co-Owner of the Dallas Cowboys Football Club

We are honored to welcome Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, as this year’s Reading Day chair. Jones is an innovative and versatile sports executive, and her vision and direction lead the Cowboys in the areas of community relations and cause marketing, as well as brand marketing, fan engagement, entertainment and more.

View Bio

Ways to Get Involved

Donate Books for Reading Day

Looking for another way to support Reading Day? Donate a book (or several!) from our Interabang Books Wish List, and we’ll distribute them to local students on Reading Day to inspire early reading. Click below to get started.

View our wishlist

Did You Know?

Reading Day isn’t just about having fun—it also supports a strong educational foundation. When kids have the skills they need to succeed in school—like reading at grade level—it empowers them to thrive at every stage.

Kids who enter school ready to learn are more likely to read proficiently by 3rd grade.
Students who read on grade level by third grade are 5x more likely to graduate ready for success in college or career.
College graduates can earn $36,000 more a year, enabling them to save for the future.
Financially stable adults can access quality health care for themselves and their families.

Invest in Local Children

Together, we’re strengthening education, income and health—the building blocks of opportunity—and setting North Texas students up for successful futures. Join us by investing in lasting change today. 

Through our Once Upon a Month program, a $36 gift can provide a local child with one book a month for a whole year. 

young boy with book in his hands, smiling

Creating Opportunity for All North Texans

United Way of Metropolitan Dallas creates, leads and invests in education programs that give kids a strong start, quality out-of-school time and strong pathways through high school to college and career. Together, we can set North Texas children up to achieve now and in the future. Learn more about our education initiatives and opportunities to get involved.

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