Southern Dallas Thrives
Founded in 2018 through a collaborative effort between United Way of Metropolitan Dallas and PepsiCo/Frito-Lay North America, Southern Dallas Thrives delivers place-based strategies and resources, innovative program design, nonprofit capacity building and collaborative partnerships to the communities of Southern Dallas. Its efforts center on improving education, income and health—key building blocks of opportunity and lasting community impact.
Creating Opportunity for Every North Texan to Thrive
About Southern Dallas Thrives
It’s customized for Southern Dallas.
This initiative is a microcosm model of United Way Metropolitan Dallas, through which we implement a place-based framework for creating lasting change on a macro-level within communities.
It’s responsive and goal oriented.
The Southern Dallas Thrives model has allowed us to strategically develop and tailor impact programming and philanthropic investments in response to the real-time needs within communities, aligned with our corporate partner’s social impact goals.
It’s highly targeted.
Southern Dallas Thrives has catapulted our ability here to pinpoint our communities with the highest needs, leveraging our network of assets and resources to target our investments in expanding and amplifying our impact.
It’s all about collaboration
Our cross-functional and cross-sector approach has proven successful at bringing residents, corporations, service providers, funders and civic leaders together to continuously identify and assess assets and needs—and leverage resources to build an inclusive economy in Southern Dallas.
Results & Impact
50+
$2M+
9,000+
$6M+
60,000+
50+
$2M+
9,000+
$6M+
60,000+
Southern Dallas Thrives is sponsored by
and supported by
We are moved every day to give back to the more than 200 communities in which we live and work, including Frito-Lay’s home in the Dallas area. Through the Southern Dallas Thrives initiative, we are working to strengthen all of DFW by helping our Southern Dallas neighbors thrive. We hope that we can be the catalyst for other companies in Dallas to join us to create a lasting impact.
Our Impact Together
Together with United Way of Metropolitan Dallas, we have a shared vision: powering a better way forward. We’ve seen firsthand how our investment creates measurable impact in education, income, and health. Vistra is committed to creating stronger, more equitable communities, and we couldn’t ask for a better partner.