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Southern Dallas Thrives

Founded in 2018 through a collaborative effort between United Way of Metropolitan Dallas and PepsiCo/Frito-Lay North America, Southern Dallas Thrives delivers place-based strategies and resources, innovative program design, nonprofit capacity building and collaborative partnerships to the communities of Southern Dallas. Its efforts center on improving education, income and health—key building blocks of opportunity and lasting community impact.

Southern Dallas Thrives is a targeted model of United Way of Metropolitan Dallas, tailoring programming and investments to address the real-time needs of communities. By aligning with corporate social impact goals, the initiative unites residents, corporations, service providers, funders and civic leaders to leverage resources and build an inclusive economy in Southern Dallas.

Results & Impact

View Our Impact Across All Programs

6,500

meals provided

to families and community organizations last year

86,600+

hours of childcare service provided

in conjunction with our childcare assistance initiative last year

3,000

students, teachers and neighbors

accessed technology, free books and more at community hubs last year

6,500

meals provided

to families and community organizations last year

86,600+

hours of childcare service provided

in conjunction with our childcare assistance initiative last year

3,000

students, teachers and neighbors

accessed technology, free books and more at community hubs last year

Southern Dallas Thrives is sponsored by

and supported by

We are moved every day to give back to the more than 200 communities in which we live and work, including Frito-Lay’s home in the Dallas area. Through the Southern Dallas Thrives initiative, we are working to strengthen all of DFW by helping our Southern Dallas neighbors thrive. We hope that we can be the catalyst for other companies in Dallas to join us to create a lasting impact.
Steven Williams, CEO, PepsiCo Foods North America

Our Impact Together

Q+A: PepsiCo

PepsiCo Food North America’s Joan Cetera on Frito-Lay’s Local Community Efforts

United to Change Lives in North Texas

Southern Dallas Thrives Program Helps COVID-19 Relief Efforts in Neighborhoods

Summer Community Initiative

Southern Dallas students find inspiration from Frito-Lay executives and internships during Summer Community Initiative.

Childcare Group Partnership

The partnership between ChildCareGroup and Frito-Lay is empowering southern Dallas families through early education.

Together with United Way of Metropolitan Dallas, we have a shared vision: powering a better way forward. We’ve seen firsthand how our investment creates measurable impact in education, income, and health. Vistra is committed to creating stronger, more equitable communities, and we couldn’t ask for a better partner.

Jim Burke, President and CFO, Vistra Corp.