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Danyel Surrency Jones

Head of Amazon’s Undiscovered & Small Business Accelerator

Danyel Surrency Jones is a business strategist with over two decades of executive leadership experience in Fortune 500 companies to global start-up ventures. She has created e-commerce and retail omni channels for multiple market verticals and developed best-in-class go-to-market strategies resulting in more than $20 billion in sales. In Danyel’s previous role as co-founder and chief executive officer of POWERHANDZ Inc., a sports and fitness product tech platform, she led the team through a multi-million strategic merger and tender offer. This accomplishment further fueled her passion to assist underserved businesses gain access to opportunities that build a pathway to generational wealth.

Today, as head of Amazon’s Undiscovered & Small Business Accelerator, Danyel leads Amazon’s $150 million commitment over four years to empower Black-owned businesses by providing access to financial assistance, strategic business education, and marketing and advertising support to help grow their businesses and greatly impact the overall community they serve. In addition, Danyel leads Amazon’s Small Business Academy and strategies to increase overall discoverability of undiscovered businesses in the Amazon community.

Danyel is a transformational leader who has the unique ability to develop a vision, key strategies and frameworks to execute from ideation to commercialization. Prior to her entrepreneurial journey, Danyel spent 17 years leading cross-functional teams for multibillion-dollar companies: Philips Medical Systems and Medtronic. These roles propelled her experience in sales, marketing, product management, national accounts, IMC, operations and diversity, equity and inclusion and led to her becoming the first women elected as president of Medtronic’s enterprise sales resource group. These career milestones have captured the attention of major media outlets like Forbes, AfroTech, CNBC, Sports Illustrated, Men & Women’s Health, Essence, Bloomberg Business and Black Enterprise.

Danyel also has a passion for the community, women and youth. She is the cofounder and president of POWERHANDZ’s nonprofit entity, The Power To Give Foundation, which provides athletic and academic programs to youth in underserved communities. A portion of every product purchased with POWERHANDZ is donated to fulfilling its mission. She also mentors entrepreneurs and serves as an executive board member of Junior Achievement and The Brian Dawkins Foundation and on the Advisory Board for the Dallas Sport Commission and the North Texas Food Bank.

Danyel is a graduate of the University of Central Florida, Florida International University MBA program and Wharton School of Business Marketing Leadership Program. She has been featured in several national business publications, served on entrepreneur and leadership panels, and delivered and received national awards, including Entrepreneur of The Year, Titan Tech’s Community Hero and top 2022 Women In Technology. In January 2020, Danyel delivered a TEDx Talk, “The Black Elephant In The Room,” focused on diversity and inclusion. She resides in Fairview, Texas, with the joys of her life, husband Darnell Jones and their daughter Hartley Rose and son Harper Jaz.