United Way Partners with Blue Cross Blue Shield of Texas | United Way of Metropolitan Dallas

United Way Dallas Partners with Blue Cross and Blue Shield of Texas to Improve Community Health

Awarded Grant will Connect North Texans with Resources They Need to Thrive

DALLAS – United Way of Metropolitan Dallas today announced it has been awarded a $150,000 grant by Blue Cross and Blue Shield of Texas (BCBSTX) to improve access to healthcare services, transportation and safe housing across the region, expanding opportunity to help more North Texans thrive. The funding is part of BCBSTX’s statewide effort to support community-based organizations improving community health and removing barriers toward families’ financial stability.  The United Way grant is one of 17 grants to community-based organizations by BCBSTX, totaling more than $1.6 million.

The funding will champion two projects locally to support nonprofits focusing on southern Dallas and bring resources to reduce the cost of non-emergent care.  The first project, Support Dallas, is a feasibility assessment which would test the practicality of bringing the Support KC model to Dallas. Support KC provides shared services to smaller nonprofits, including accounting, technology, and other support services. The project will enable United Way to further examine the demand and ability-to-pay for operational supports, design the right mix of services to meet the needs of smaller nonprofits, and test the identified services with the nonprofits from southern Dallas who have completed the Nonprofit Success Institute (NSI) program. The NSI strengthens and supports existing 501(c)3s that provide services in our city through education, resource networking, and project funding.

The second project, Success Series, will draw on three years of experience and learning to customize a workshop series to provide content and connection opportunities. A primary focus of these 2019-20 sessions will be on collaborative ways to work together for a stronger community. The three-to-four workshops will be hands-on, engaging sessions designed to provide real-time feedback and actionable insights that can be put to work immediately to improve lives across region.

“Together with Blue Cross and Blue Shield of Texas, we can drive lasting change for Dallas,” said Jennifer Sampson, McDermott-Templeton President and CEO, United Way of Metropolitan Dallas. “These newly-funded projects will customize support and services for our neighbors in our city’s southern sector, inspiring good health and equipping more North Texans with the tools they need to live and thrive united.”

United Way and BCBSTX agree that education, income and heath are the building blocks of a thriving community.  Investing in and partnering with like-minded organizations on community health initiatives builds on BCBSTX’s long history of supporting local communities and helping families and individuals flourish. Through these efforts, BCBSTX aims to help improve the lives of people in the communities it serves by addressing social factors that affect health and well-being.

“As the state’s largest health insurer with a presence in 254 counties, we have a unique and big-picture perspective about social influencers that are affecting not only our members but Texans in general,” said Dr. Dan McCoy, President of Blue Cross and Blue Shield of Texas. “We also have a responsibility to be actively involved with helping to change the trajectory for Texans when it comes to community health and those social and environmental conditions that prevent people from having healthy lives.”

“Our aim in seeking collaborative partners to invest in is to improve not only the health of our members, but also the health of communities we serve,” McCoy continued. “That’s why partnering with organizations that are on the ground connecting people to the services that they need – transportation, housing and behavioral health resources – is so vitally important.”

Implementation of both projects are expected to begin immediately.




About United Way of Metropolitan Dallas: United Way of Metropolitan Dallas is a community-based nonprofit organization that believes in the power of unity to create lasting change. For over 90 years, we’ve brought people and resources together to strengthen Health, Education, and Income—the building blocks of opportunity. Together, we work to achieve long-term results that help our community thrive. We encourage every North Texan to be part of the change. To learn more about United Way of Metropolitan Dallas and how to give and get involved, visit UnitedWayDallas.org.