Kicking Off Our 97th Annual Campaign | United Way of Metropolitan Dallas

It’s That Time! We Just Kicked Off Our 97th Annual Campaign and Welcomed Anne Chow as Campaign Chair for Second Year

This year, a continued focus on education, health and income will bring us closer to our vision for North Texas.

United Way of Metropolitan Dallas today kicked off its 97th Annual Campaign at the Celanese Foundation Golf Invitational, where our Foundation announced a donation of $1.4 million raised from the event to support the Southern Dallas Thrives initiative. In addition, we were thrilled to reveal that Anne Chow, CEO of AT&T Business and previous campaign chair, will lead the campaign for a second year in a row.

“Even as we navigate the headwinds of a once-in-a-generation health crisis, United Way experienced the largest campaign in its history, thanks to the generosity of our donors who are committed to our movement to improve access to education, income and health—the building blocks of opportunity,” said Jennifer Sampson, McDermott-Templeton president and CEO of United Way of Metropolitan Dallas. “With the power of unity and equity to create lasting change, we will create opportunity for all North Texans to thrive.”

Sampson noted that Anne Chow’s leadership raised nearly $67 million during the past campaign year, empowering us and our dedicated supporters to create a positive impact for 1.3 million North Texans—almost 20% of the region’s population.

“I’m honored to continue as campaign chair for a second consecutive year and look forward to continuing the strong momentum we’ve built by uniting the community with our shared purpose,” Chow said. “With health issues as a top priority for society as a whole, local leadership continuity is critical, and I’m particularly looking forward to the launch of the Health Innovation Technology Challenge in October, which will identify new solutions to improve the health of our region.”

This year’s campaign will continue to support our Aspire United 2030 goals for the community, driving progress over the next 10 years:

  • Increase by 50% the number of students reading on grade level by third grade.
  • Increase by 20% the number of young adults earning a living wage, adding nearly $800 million in wages per year in North Texas.
  • Provide nearly universal access to health care insurance.

“At Celanese, innovation is the core of our business, which is why our partnership with United Way is such a natural fit,” said Lori Ryerkerk, chairman, president and CEO of Celanese Corporation. “United Way takes an innovative approach in bringing together partners to develop programs that create lasting change throughout the North Texas region.”

The funds raised through the Celanese Foundation’s golf tournament will be amplified by matching funds from Frito-Lay North America and the PepsiCo Foundation for the Southern Dallas Thrives initiative, which advances outcomes for students pre-K-12, increases food access, and supports women entering and advancing in the workforce.

Steven Williams, CEO of PepsiCo Foods North America, added, “Our company is committed to the Dallas community, because while we recognize the systemic issues facing our community, we also recognize the measurable impact that only United Way can deliver.”

“I’m incredibly enthusiastic about the progress we achieved during the previous campaign year, and I’m confident that the 2021 campaign will build the foundation for continued positive impact and lasting change in the North Texas community,” United Way’s Sampson said. “When we ‘Live United,’ we are a part of a movement that creates opportunity for all North Texans.”

Join the Movement

Interested in being part of the change? Donate to the United Way Annual Campaign here. Then, be sure to sign on to our Aspire United 2030 goals at the program’s website.

girl on father's shoulders, LIVE UNITED shirts


girl on father's shoulders, LIVE UNITED shirts

United Way of Metropolitan Dallas is a social change organization that unites the community to create opportunity and access for all North Texans to thrive, challenging the systemic barriers associated with race. Together with our committed change-seekers, we are mobilizing a movement for lasting change, to ensure all our neighbors have access to education, income and health—the building blocks of opportunity. We invite you to Live United and be part of the change right here at home.

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This article was published on: Sep 17, 2021