On April 25, nearly 1,000 students joined the 2018 NFL Draft festivities at AT&T Stadium for a Character Playbook hour, hosted by Dallas Cowboys player Travis Frederick and former player DeMarcus Ware. Twenty of the top NFL Draft prospects and selected students partnered together in a game show style event to answer questions about character and discuss why character matters on and off the field. The winning team had a special chance to take pictures and receive an autographed football from the draft prospects and Cowboys players.
The NFL and United Way teamed up to bring a character development program to middle school students across the country called Character Playbook. This program is an innovative digital course that uses engaging strategies to educate students about cultivating and maintaining healthy relationships during their critical middle school years. Comprised of six lessons that cover key concepts around positive character development, social-emotional learning (SEL), and building healthy relationships, Character Playbook allows students to engage with real-world scenarios, including examples of bystander intervention, resolving conflicts, effective communication, and positive relationships. The Dallas Cowboys, United Way of Metropolitan Dallas, and United Way of Tarrant County partner locally to serve nearly 10,000 local students annually in Arlington, Dallas, Fort Worth, and Frisco schools.