When discussing corporate partnerships, Jennifer Sampson avoids the word “donation.”
“Our partners see their contributions as investments,” says Sampson, president and CEO of United Way of Metropolitan Dallas. “At United Way, we know that measuring the social return on philanthropic investments is critical to achieving lasting impact and advancing success for business and community.”
Proven, metric-driven programs are the backbone of new 10-year community goals launched by United Way and informed by feedback from regional stakeholders. Called Aspire United 2030, the plan aims to increase the number of local high school graduates, financially stable families, and residents living longer, healthier lives.