Dallas Morning News, by Cheryl Hall (Source) – November 7, 2018
Call it a rare show of solidarity among the stars of local TV news.
The week before Thanksgiving , all four D-FW broadcast stations — ABC, CBS, Fox and NBC — will begin airing a public service announcement urging viewers to donate their money and time to Giving Tuesday — the national day of goodwill that follows the consumer gluttony of Black Friday and Cyber Monday.
The 30-second spot, with slight variations tailored for each station, features the evening anchor cohort of Meredith Land, KXAS-TV (NBC5), Fox’s Clarice Tinsley, KDFW-TV (Channel 4), ABC’s John McCaa, WFAA-TV (Channel 8), and CBS’ Doug Dunbar, KTVT-TV (Channel 11).
WFAA provided free studio time and the crew for the PSA shoot, and each station is donating the airtime. United Way of Metropolitan Dallas coordinated the logistics.
The anchors hope to help Dallas retain its standing as #GivingTuesday’s most generous community — a title we earned last year by raising $22 million in a single day, about $6 of every $100 raised throughout the entire country.
This year’s goal is $25 million on Nov. 27 for 500 North Texas nonprofits — up from 200 last year, said Dallas’ United Way CEO Jennifer Sampson, who marshals the Giving Tuesday effort here.
It was a festive atmosphere at the PSA shoot.
“I need to get fluffed,” Land said to Tinsley as they headed to a makeup room before their closeups.
The guys were apparently good to go.
Each anchor got an individual cameo before a windup of 15 words handed off in quick succession.
“So come on, North Texas,” said Land.
“Let’s give from the heart,” said McCaa.
“And make a difference,” added Tinsley
“Together,” Dunbar concluded.
It took less than 20 minutes to get everyone satisfied with the spot. It would have been even quicker, but Tinsley forgot to take off her WFAA visitor’s tag and they had to reshoot.
Then it was hugs, fond farewells and an end to detente as they headed to their studios and back to the competitive world of anchoring.