Rosa es Rojo was born to help Latino women, particularly survivors of cancer and immigrants, learn and grow from life’s many challenges.

Their mission is the education and training of Latino women and their families in the areas of health, prevention and wellness. They help women improve their lifestyle by promoting nutrition, physical activity, emotional health awareness and positive thinking. They feel that if women tend to their physical and emotional health, they will be actively promoting the formation of strong families and communities through positive influence.