2017 United Way Social Innovation Competition Winner – Audience Favorite

Virtual Roadmap

Education Opens Doors uniquely equips middle and high school students with the Roadmap to Success Program, delivered by teachers during in-school hours, to increase their college expectations and attainability. They primarily target middle schools in an effort to address the lack of college readiness programs for this age group. Their newest program model and innovation is the Virtual Roadmap learning management system, which digitizes their highly impactful training and curriculum. Students, parents, and teachers will now be able to engage with the Roadmap to Success during, after, and/or in place of the year-long program they receive in the classroom. Through a self-guided digital learning platform designed to support a student through middle school and high school, Virtual Roadmap will make a life-changing program accessible to those that cannot currently utilize it and enhance the experience of those who do.

OUR WORK: GroundFloor invested $75k in seed funding and mentoring focused on developing Virtual Roadmap to scale their impact. Mentoring from a sales and marketing expert helped to develop the customer segmentation, pricing and revenue strategic plan, and evaluate platforms to launch Virtual Roadmap and reach 78,000 students by 2021.